Product Marketing, Marketing

Remote, Canada

Apply

Hyrivo believes the future runs on clean, reliable power. With innovative solutions and a fan-first-style customer focus, we’re reshaping the energy experience for a smarter, more sustainable world.

We are looking for a strategic and results-driven Product Marketing Manager to lead how our products are positioned, launched, and communicated to the market. This role bridges the gap between product, sales, and marketing—ensuring our solutions resonate with the right audience and drive measurable growth.

You’ll be responsible for understanding our customers deeply, shaping compelling messaging, and enabling internal teams with the tools they need to succeed.

The company will provide the necessary materials and support.

What you'll do

  • Develop clear, compelling product positioning and messaging that differentiates our offerings in the market

  • Lead go-to-market (GTM) strategies for new product launches and feature releases

  • Conduct market research and competitive analysis to identify trends, opportunities, and gaps

  • Work closely with Product teams to translate technical features into customer-focused benefits

  • Create and manage high-impact marketing assets including sales decks, product sheets, case studies, landing pages, and email campaigns

  • Enable Sales and Customer Success teams with training, tools, and product knowledge

  • Track and analyze product performance, campaign effectiveness, and customer feedback to improve marketing strategies

  • Support demand generation initiatives with targeted messaging for different customer segments

  • Act as the voice of the customer within the company

What you have

  • Excellent contract drafting and negotiation skills

  • Strong business acumen and practical problem-solving ability

  • Ability to manage multiple complex matters simultaneously

  • High level of integrity, discretion, and professionalism

  • Familiarity with customer journey mapping and buyer personas

  • Background in competitive intelligence

  • Strong understanding of go-to-market strategy and product positioning

  • Excellent written and verbal communication skills

  • Ability to turn complex product details into simple, persuasive messaging

  • Experience working cross-functionally with Product, Sales, and Marketing teams

  • Strong analytical mindset with the ability to use data to guide decisions

Key Skills

  • Product storytelling

  • Market research & competitive analysis

  • Go-to-market planning

  • Sales enablement

  • Content strategy

  • Customer insight development

  • Strategic thinking

What Success Looks Like in This Role

  • Successful product launches with strong adoption rates

  • Clear and consistent product messaging across all channels

  • Improved sales effectiveness through strong enablement materials

  • Measurable growth in product awareness, engagement, and revenue

Our stack

At Hyrivo, our Product Marketing Team uses modern legal and compliance tools to manage contracts, reduce risk, and ensure the company operates within regulatory standards across all business activities.

  • Market Research & Insights: SurveyMonkey, Typeform

  • Messaging & Content Development: Notion, Google Docs

  • Marketing Automation & Email Campaigns: Mailchimp, HubSpot Marketing Hub

  • Customer Relationship Management (CRM): Salesforce, HubSpot CRM, Zoho CRM

  • Analytics & Performance Tracking: Google Analytics, Google Tag Manager

  • Sales Enablement Tools: Highspot, Seismic

  • Social Media & Campaign Management: Hootsuite, Buffer, Meta Business Suite

  • Collaboration & Project Management: Asana, Trello, Monday.com

  • Core Product Marketing Skills: Product Positioning, Go-to-Market Strategy, Competitive Analysis, Customer Messaging

Perks

  • Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely

  • A WFH stipend to support your home office setup

  • Up to 16 weeks of leave in a 12-month period

  • 401(k) matching program

  • Student loan support resources

  • Health, vision, dental, and life insurance

  • Gender-affirming care support program

  • Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical

The hourly pay for this position ranges from $40–$135 CAD and includes eligibility for equity. Final compensation within this range will be determined based on several factors, including skill set, experience level, certifications, and geographic location.

Hyrivo is committed to equal employment opportunity for all employees and applicants. We do not discriminate based on race, color, religion, age, national origin, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other status protected by applicable law. We value diversity and believe it strengthens our culture and our work. Join us!